Grenoble business school

Co-creation of a marketing course: a hybrid face-to-face and virtual reality approach

Thanks to immersive technologies, this virtual campus will offer a global experience - inclusive and social - that goes far beyond the "avatars" and other parallel worlds already on the market. Our partnership enables us to offer the first immersive course content with high educational added value provided by virtual reality. Inetum's Studio XR has created 3D environments, characters and interactions to bring these escapade games and marketing courses to life on the virtual campus. All this was accompanied by a single platform for the virtual campus and courses, with a single point of contact to monitor the project from start to finish and guarantee the quality of the modules.

"Over and above the use that will be made of it by our current audiences, our ambition is to create, via a collaborative ecosystem, a universal reference platform that can be deployed among our many academic partners. We looked for an operational solution that had already been industrialized, but we couldn't find one that met all our requirements. Hence the decision to develop one tailored to our school's needs and market it to higher education establishments worldwide",

explains Pedro Abrantes, Virtual Campus Director at Grenoble Ecole de Management.