Grenoble Ecole de Management
Co-creation of a marketing course: a hybrid face-to-face and virtual reality approach
This virtual campus, thanks to immersive technologies, will offer a global experience - inclusive and social - that goes far beyond the "avatars" and other parallel worlds already on the market. Our partnership allows us to offer the first immersive course content with a strong educational added value provided by virtual reality. But also to have a unique platform for the campus and the virtual courses while having a unique interlocutor who follows the project from beginning to end and guarantees the quality of the modules.
"Beyond the use that will be made of it by our current audiences, the ambition is to create, via a collaborative ecosystem, a universal reference platform that can be deployed among our many academic partners. We looked for an operational solution that had already been industrialised, but we did not find one that met all our requirements. Hence the decision to develop one based on our school's needs and to market it to higher education institutions worldwide,"
Explains Pedro Abrantes, Director of the Grenoble Ecole de Management Virtual Campus.
