User Experience

User experience is a driving force for your company's growth

Welcome to human-centered design, home to better services and products!

Our vision is that user experience is a major business enabler. In your digital journey, product-mode driven, a user-centric approach must not only be part of your projects, but must be emphasized and taken into account in your business strategy, to keep your services and products ahead of the competition. That is what we are going to help you with.

Whatever the subject, we help you keep the end user at the centre of all your stakeholders' concerns: marketing teams, business teams, development teams, run and AMS teams. The goal is to serve the end customer, so you must embody it consistently through the project lifecycle, from vision to operations.

Today, UX has become a cross-cutting, complex and ever-changing landscape in the digital flow, involving strategy, people, business, IT services and technology. It is our responsibility to help you achieve efficiency and success through UX.

We aim at being a leading player in UX&UI services in Europe, Latin America and EEMEA.

We breathe IT and speak business, the right mix for UX success

Choose the right approach, from framing to industrialization.

User Experience can not be considered on its own, it is deeply rooted and interwoven in your digital transformation, your projects, and even your core organization. UX is a cross-cutting matter throughout your digital journey, and it is obvious that you have to associate it with any service or product that you are willing to build or redesign. This is where our core value lies - understand the users, understand the business, understand the technology, understand what cross-disciplinary means, to think, design together and build the best products and services for more committed customers and end users.

Because your project is unique and your users' needs are unique, we always tailor custom-made solutions. Our UX maturity model will ensure a shared understanding of the goals and related activities that best suit them.

Our user-centric, design-thinking approach includes co-creation, so that your team and our team stay involved in each phase and activity of the UX process.

When it comes to UX, agility matters! Our UX2Delivery method injects UX activities all along the agile cycle, from backlog design to injection of the MVP components in the design system for the coming sprints. Our Go to Agile practice, including experienced Agile coaches, will also help you to in your digital transformation journey.

A wide range of services to cover all needs, from research to industrialization

Our design-thinking services helps you build the most effective solutions.

All our UX services are available and relevant for all our portfolio offers, including consulting, innovation, digitalization, vertical solutions, software solutions, business solutions, IT excellence, and IT indutrialization.

Framing & User research

Framing & user research is the first pilar of a successfull UX approach. It is the time when you choose the right approach for your project.

Ideation & Design

Ideation & design is a crucial step to define which experience and functionalities your project is going to convey, and how.

Prototyping & User testing

Prototyping & user testing is mandatory to ensure the adherence of your project to your users needs.

UX Governance & Design System

UX governance & design system is the foundation of your ability to succeed in your UX approach over time, throughout your whole organization.

More than 100 passionate professionals in 6 countries, covering all UX skills

Our experts spread UX culture and skills throughout our portfolio, from innovation to outsourcing.

UX Practice Leader: leads and inspires a UX&UI team, giving directions and a work plan. Defines objectives, project needs and requirements together with IT and business teams. Facilitates design-thinking workshops.
Service or Product Designer: captures your project’s business goals, and designs or refines business processes. Defines the Service Blueprint and works closely with UX&UI Designers.
UX Designer: drives ideation workshops to define use cases, customer journeys, and personae. Design a high-level interaction model, information architecture, zoning and functional mockups, wireframe and Hi-Fi. Creates UX prototypes for user tests.
UI Designer: creates visual interfaces from any device (smartphone, tablet, desktop…) based on zoning, functional mockups, and brand guide. Develops the final style guide of your project, and creates all visual, interface and micro-interaction components.
UX Researcher: studies and understand your users' needs through in-depth interviews, focus groups, shadowing, data analysis. Perfoms usability testing with real users, and provides findings and recommendations to design better services and products.
Accessibility expert: audits existing websites and applications in order to assess RGAA or WCAG compliance. Exposes good practices and compliance rules to be considered from the start of your projects.
Analytics and marketing expert: performs analytics to extract business value from data. Designs and manages campaigns and digital marketing activities.
UX Writer: performs content architecture and organization to design and adapt contents to provide an efficient editorial experience.

We have also several UX certifications, assessing a high level of skills and commitment to your projects.

All our UX professionals work closely together with the tech teams and business teams to ensure a seemless integration of UX in your agile projects.

The most efficient tools for your projects

UX is not a matter of tools, but the best tools help achieve the best projects!

All members of the UX tribe use the leading UX creation, prototyping and collaborative tools on the market:

We are also always looking for new and emerging methods and tools to enhance our design and user experience skills.

The tools we will use for your projects depend whether you already have UX tools, and what kind of results and UX approach you target.

We also work with selected partners - content design, media production, marketing agencies, and accessibility agencies.

References

Public sector

Public sector: UX and UI services for web portals, services digitalization, applications, accessibility for several Ministries and public organizations in France, Spain and Belgium.

Industry

Industry: UX and UI services for major players, including website design and development, B2B and B2C, mobile and management apps, tablet apps, webmastering, UX writing.

Services

Services: UX and UI services for global players, including design sprints, storyboards, customer journeys and prototyping, MVP for strategic applications.

Transportation

Transportation: UX and UI services for on-board and maintenance applications for majors aircraft manufacturers, digital ecosystems, e-commerce and management applications for public and private transportation and logistics companies.

Banking & Insurance

Banking & Insurance: UX and UI services for website factories, digital factories, B2B and B2C responsive portals, customer journeys creation and refinement, UX writing, design thinking and agility for major global banks and insurance companies.

Telecom

Telecom: UX and UI services for european actors, including UX audit, user research, design and prototyping.

Life Science

Life Science: UX and UI services for B2B mobile apps and responsive portals, design thinking, wireframes, prototypes for global pharmaceutical and agrochemical actors.

Retail

Retail: UX and UI services for B2C e-commerce portals, including UX audits, Art Direction, customer journey, prototyping, user testing for both regional and european players.

UX

is a cross-cutting offer to the whole portfolio, acting as a benefit and efficicency enabler for any kind of human interface-related project

Digital Customer Experience

Redesign and enhance your Customer and Consumer experience.

Digital Strategy

Leverage digital technology to develop your strategy and gain a competitive advantage in your market.

Botfoundry

Chatbot : a digital knowledge provider for all

Smart Automation

Make your processes more agile and innovative.

Our disruptive technologies

Smart Agents, Computer Vision, AI Ops, AI Dev, Virtual Worlds, Blockchain, and Social Robotics are ready to change the way we did things until now.

Smart Cities

New technologies and service platforms to support local authorities in their transformation.

Digital Employee Experience

Become a first-class employer through new and personalised employee relationships. Promote employee-centric platform that fulfils employer brand promises.